The Power of P: Why We're Betting Big on Pets, Parolees, and Perverts
Every great venture capitalist identifies the next big wave. For us, that wave starts with the letter P.
I've written before about the P-nis Factor that makes P so powerful—the quality of extending yourself fully into the market, of penetrating spaces others are too timid to enter. Today I want to talk about where to direct that energy: Pets, Parolees, and Perverts.
We believe in the disruptive power of P, channeled into a single, gushing revenue stream. When you release the P, you release potential. The market has been holding it in for too long. It's time to let it flow.
The Pet Economy: Bigger Than You Think
Americans spend over $100 billion annually on pets. That's more than they spend on alcohol, movies, and video games combined. And yet, the pet industry is still dominated by legacy players with no imagination.
Where's the Uber for dog walking? (Okay, that exists.) Where's the Airbnb for pet sitting? (That too.) Where's the blockchain-based pet food supply chain? (Working on it.)
More importantly, the unhoused community has a unique relationship with animals. Dogs are companions, protectors, and sometimes the only consistent presence in a transient life. Startups that serve this demographic understand something fundamental about the human-animal bond.
The Parolee Market: Underserved and Growing
Over 600,000 Americans are released from prison each year. They face systematic barriers to employment, housing, and basic services. Most companies see these barriers as reasons to exclude. We see them as market opportunities.
Parolees are highly motivated. They're looking for second chances. They're willing to work. And they have very low expectations, which means they're easier to please than your typical customer.
Startups that serve the reentry population aren't just doing good—they're tapping into a massive, underserved market with strong unit economics.
The Pervert Premium
Let's be honest: people with unconventional interests are willing to pay a premium for discretion. They're willing to pay for quality. They're willing to pay, period.
We're not talking about anything illegal. We're talking about niche communities with specific needs that mainstream companies won't touch. Someone has to serve these markets. Why not us?
The P Convergence: One Unstoppable Stream
The real opportunity isn't in any single P—it's in channeling all three into one continuous, powerful stream. Think about it: a warm, steady flow of revenue that never stops. A golden pipeline connecting every underserved market.
Most VCs are too uptight to touch this. They hold back. They're afraid to get their hands wet. Not us. We believe when you've got to go, you've got to go—and the market has been holding it in far too long.
The P must flow. It trickles down to everyone. And when you finally release all that pent-up potential? Relief. Pure, sweet relief.
Apply to V Contaminator and help us make it rain.